ActiveTrail Review

 0

ActiveTrail Email Marketing Software – A Powerful Tool

Email marketing is one of the most accomplished and time tested marketing strategy to reach customers online. To have an effective marketing strategy executed, one needs tools that also make this work manageable. There are many tools to choose from in market for managing this aspect. Yesmail or YesmailDirect or ActiveTrail, there are many of them. This article is about how ActiveTrial can be used to one’s advantage and who can use this. This product is suitable for large companies that have to manage more client’s data, because it supports excellent user data management. Apart from mailing existing clients one has to also mail prospective clients and an email marketing software that can handle this robustness in email lists is ActiveTrail.

Features:

In email marketing, one cannot afford a missed delivery and ActiveTrail makes sure that there is 100 percent delivery. Main features that set this software apart from rest of crowd is reporting and ease of management offered with it. One can have elaborate reports for tracking their email marketing campaigns that help one in improved strategies for online marketing. Analytics are easily available for reports and its integration with social networking is an added advantage. Effective emails are easier to create when using this software. There is also auto-responder that are useful when it is a matter of earning potential clients.

Powerful feature for this software is ability to generate reports for A/B tests. Knowing which campaigns are successful is easier when such a feature is available. Online marketing campaigns are known to be hard to track, but when one has tools like ActiveTrail, this is not a difficult task.

Other interesting features include knowing location of customers, tracking goals of campaign, hot spot click reports, etc. There is also integration to Google Analytics. Hot spot click reports track number of clicks in an email campaign. So hot spots are easily located and can be concentrated for a particular client thus paving way for customization. Details of OS and browser of clients who clicked or opened this email campaign is also available. Tracking specific user is also possible with this tool. Reports also give details of number of people who marked this mail as spam or unsubscribed from list or about bounces.

There is also feature to create sub accounts so that only partial reports are shown to these account members. Manageability features include automatic unsubscription, management of campaigns through scheduling beforehand, managing groups or lists of clients, creating dynamic groups or personalizing emails through dynamic content. An effective email marketing software has to make management an easy task and ActiveTrail does it perfectly. One is also paying for what they use unlike the monthly subscriptions that charge a decided fee. There is also good amount of resource available on their website for beginners in email marketing. Knowing the do’s and dont’s is necessary to design a perfect law abiding email campaign.

How it Helps in Email Campaigns:

There is a long list of customers who have had success at hands of ActiveTrail. Main focus of this program is deliverability feature because this is where many other programs fail at. When one has information about email delivered and clicks from client side, a better client profile can be created and effective email campaigns designed for interested clients. This is because one is able to categorize an user into different group according to clicked links in an ad campaign. This is sure an effective way to earn future clients.

ROI is easily calculated when one has detailed reports of clicks to their website and online sales. One can also test their campaigns with different subject lines, or content to test the effectiveness of a campaign. This is possible only with ActiveTrail. Ability to generate anti-spam compliant campaigns is possible only when using ActiveTrail.

Getting a company message delivered is easier when one has reliable email marketing software offering such track-ability. It is a software that paves way for advanced e-business strategies. There is also support provided by ActiveTrail for all subscribers. This software tool can be used for any business venture, be it financial related or insurance or travel related businesses. Giving that personal touch to emails is easier when one has more information about a client. This information can be had only when one uses ActiveTrail and its tools.