ActiveCampaign Review

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ActiveCampaign Introduction:

ActiveCampaign is a leading email marketing software for creating, organizing, and extending your email marketing and auto responder campaigns. ActiveCampaign assembles all aspects of email marketing into one easy to use platform. ActiveCampaign helps Small to Large Businesses develop elegant and effective Email Marketing Campaigns. Create beautiful & engaging Emails seamlessly, send them to your segmented subscribers, and check out what interactions and reactions occur in real time!

ActiveCampaign was founded in early 2003 at Chicago, IL. They initially had a simple email marketing solution, moved into managing incoming communications with help desk and survey solutions. They promise to improve the way you seek, obtain, and retain your customers by making email marketing easy. In addition to the platform you will have access to their email marketing resources, educational guides, and industry leading support desk. ActiveCampaign is your complete email marketing software solution, right from email campaigns, subscriber management, auto responders, detailed reporting and more.

Main features in ActiveCampaign:

• Email Marketing tool with Auto Responders.
• Over 50,000 clients.
• SAAS & server based solutions.
• Bounce Management, Link Tracking and Dynamic Content.
• Maintain and grow your subscriber list with ease.
• Write engaging emails and send campaigns with ease.
• Simplify your email marketing with automation.
• Improve your overall marketing using Reporting tools.
• Perfectly synchronized Social media and email marketing.
• Premium email templates free to use.
• Ensures the best deliverability possible.
• Real-time spam prevention and abuse monitoring.
• Auto Responders and Bounce management tools.
• Professional ISP relations.
• Integrate with your current business seamlessly.
• Integration with Software like WordPress, VBulletin, Joomla, Twitter, Facebook, Google Analytics.
• Integrated email marketing with Third Party Apps like Salesforce, SugarCRM, etc.
• Extensive reporting tools and campaign analysis.
• No subscriber limits or email sending limits on Server Based Sending Engine.
• Also have a Server Based Email Sending Engine.
• Email Testing, Conditional Email Content.
• Email Client View Reporting & Detection.
• Subscriber Segmentation and List Segments.
• Personalize Email Campaigns with ActiveCampaign.
• Support For Multiple Languages.

Signup, Campaign setup in ActiveCampaign:

ActiveCampaign’s user interface is very simple to follow and they do a good job in helping you to navigate through the site as you develop and manage your email campaign.

Sign up is free, currently ActiveCampaign is offering a 14-day free trial period. Once you choose a username and password, the service will create your own dashboard that will have all of your data including your email lists, analytics and more. Write stunning emails that are delivered always and look great. Use one of their free templates or create your own. Preview your emails using “Inbox Preview” email testing tool to see how they will appear when delivered to different clients. Build your own list and manage your customers more effectively. Store & manage any type of subscription data using custom subscriber fields. Insert customized subscription forms into your web site. Send targeted campaigns with list segments that group subscribers using segmentation. Create engaging emails and send campaigns with ease using custom design emails. Ensure that you get the best deliverability possible using ActiveCampaign’s renowned infrastructure.

Utilize all the email marketing possibilities including email split testing, list segmenting, graphical reports, subscriber actions, detailed subscriber tracking and much more! Integrate with External Apps using our full fledged API. With our downloaded version you have full control over the source code too including template files and actual PHP source.

Track and Analyze Reports in ActiveCampaign:

ActiveCampaign has reporting that helps you improve your overall marketing. Comprehensive reporting and analytics are provided to help you study your contacts and your campaigns. Analyze more about your contacts and use that information to help improve your overall marketing.

• Some of the tracking tools ActiveCampaign provide are:
• Read / Open Tracking
• Link Tracking
• Unsubscribes
• Bounces
• Email Client Reports
• Trend Reporting

ActiveCampaign Support and feedback:

Live chat is available Monday – Friday, 9AM to 5PM CST.
Knowledge Base, Support Search, Video Tutorials, Articles & Tutorials, Community Forum, Email Marketing API are all assembled neatly in their Support Portal.

Pricing of ActiveCampaign:

ActiveCampaign has a Free Trial for 14 days. Monthly plan for SAAS/Hosted starts at 9$/month for up to 500 emails per month and Unlimited sending limit. Or choose pay as you go with email credits too. Annual payments saves you 15%.

They also offer the email marketing software as a server based product that you install on your own server. You need to be more technical and have your own web server, mail server, manage your own email deliverability, and install the software. One time license fee (based on the number of admin users needed -Server Based) starts at $495, but there are no monthly fees & no limits on how many emails you can send.

Pros of ActiveCampaign:

• Develop effective and compelling Email Marketing Campaigns.
• Offered as both a traditional service based software and a downloaded version that installs on your own server.
• Reliable with great features and speed.
• Solid product that is very affordable.
• Extensive and detailed reporting and campaign analysis.
• Free Technical Support & Upgrades.
• No email sending limits or subscriber limits.

To conclude, ActiveCampaign is a solid product that is very easy to use and affordable. It offers much more options for email design, distribution methods, and integration with social media sites.